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The Dawn

Published Date: Jan 14, 2014

Social media a tool to communicate in the future

Acknowledging that social media has threatened privacy, the speakers
at a seminar on Monday did not deny its importance, saying with the
passage of time it would become biggest communication tool to
hold public debate and get feedback about different projects and issues.

The seminar on ‘Promoting Development Discourse through Social Media’
was organised by the Sustainable Development Policy Institute (SDPI) on
Monday.

Media Analyst Raza Rumi said that organizations working on different
projects especially for the welfare of the community can get feedback
through this medium.

"Social media is being used for public debates on various social, political and economic issues," Mr Rumi said.

“Most interestingly politicians have also started using social media to give guideline to their followers,” he said.

He said that policy makers and donors have also started using this medium to get feedback on their policies and projects.

Strategic Communications Director Amena Kamaal said social media was
biggest threat to ones privacy. “If this aspect is not addressed
properly it can cause bad effects on business concerns’ organisational
goals,”
she said.

Deputy Director SDPI Dr Vaqar Ahmed while talking about the NGOs
interest in social media said it is not limited to using Facebook and
Twitter.

"The media can be used for online educational programme. Salman Khan
Online Academy which is a free online educational programme is the best
example in this regard," he said.

Anthropologist and social behavior analyst Shirin Gul said that
people should be given awareness of the fruits of social media and its
uses and business organisations should also do preparation before using
this medium.

"In fact they should do proper home work and research in this field
so that they could deal their clients online in a more comprehensive
manner," she said.