Mr Sarim Mehmood is Founder and CEO of Fruit of Sustainability (SMC-Private) Limited. A social entrepreneur and business strategy professional, he has more than 15 years of experience. Through Fruit of Sustainability, he has launched and restructured independent third-party testing, inspection and compliance services businesses across eight sectors, including textiles, agriculture and food, and pharmaceuticals. His areas of expertise include business-to-business sales and business development, sustainability, human rights due diligence, compliance, digitalisation, software as a service, quality assurance, and environmental, social and governance standards.