event details - Water Stewardship – The Media’s Role in Raising Awareness

Water Stewardship – The Media’s Role in Raising Awareness

Event details

  • Monday | 12 Sep, 2022
  • 3:00 PM - 5:00 PM
  • Islamabad

Concept Note:

The Alliance for Water Stewardship (2013) defines water stewardship as “the use of water that is socially equitable, environmental, sustainable, and economically beneficial, achieved through stakeholder inclusive process that involves site and catchment-based activities.” Depending on its operations, water can be integral to the operations of a business firm. The availability or lack of water poses hazards to the firm's operations, while the same risks are passed to society if the enterprise has the capacity to alter freshwater quality, quantity, flow, and environment. Water stewardship is therefore a reaction to such greater water security issues, including the legal, financial, and political implications associated with the discussion. Shared water risks necessitate collaborative effort to address the difficulties of dwindling water supplies. Bringing together concerned stakeholders not only guarantees that the water conservation process is long-term sustainable, but it also fosters ownership, transparency, and responsibility of efforts. Most significantly, how can the subject of water

stewardship be better understood and promoted in print and electronic media, resulting in improved knowledge and consumption habits not only for enterprises but also on a broader society scale? In this regard, the seminar would be critical in highlighting some of the current water stewardship initiatives and promoting the idea of collective action to address key water scarcity challenges in the country among leading journalists in order to create better social responsibility and awareness among the masses, as well as a better space for policy change.

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